Master of Advertising and public relations
GENERAL INFORMATION:
Field of study: 42.04.01 Advertising and public relations
Profile: Strategic design in creative industries
Qualification: Master
Mode of study: Full-time
Period of study: 2 years
About profession:
The program takes into account the state and prospects for the development of the industry in the field of advertising and marketing communications, including the development and creation of advertising creative products (creative); strategic planning; sales promotion and demand generation; promotion of goods and services; marketing and other research.
The competencies acquired by graduates are also formulated taking into account the industrial standards of ACAR (Association of Communication Agencies of Russia).
CAREER OPPORTUNITIES
Future professions of graduates:
Creative Business Analyst
Image-maker
Organizer of special PR events
Creative services marketer