Master of Advertising and public relations

GENERAL INFORMATION:

Field of study: 42.04.01 Advertising and public relations

Profile: Strategic design in creative industries

Qualification: Master

Mode of study:  Full-time

Period of study: 2 years

About profession:

The program takes into account the state and prospects for the development of the industry in the field of advertising and marketing communications, including the development and creation of advertising creative products (creative); strategic planning; sales promotion and demand generation; promotion of goods and services; marketing and other research.

The competencies acquired by graduates are also formulated taking into account the industrial standards of ACAR (Association of Communication Agencies of Russia).

CAREER OPPORTUNITIES

Future professions of graduates:

Creative Business Analyst

Image-maker

Organizer of special PR events

Creative services marketer